http://www.desimanifesto.com/general-electric-american-media-india-hope/2008-04-14 A humorous and edgy desi blog, diary, message board, and forum for stories, fiction, editorials, op eds, and articles by and for Indian men born in the US, India, and abroad. Thu, 21 Aug 2008 20:13:23 +0000 http://wordpress.org/?v=2.5.1 http://www.desimanifesto.com/general-electric-american-media-india-hope/2008-04-14#comment-199 Prabhat Wed, 16 Apr 2008 01:18:08 +0000 http://www.desimanifesto.com/general-electric-american-media-india-hope/2008-04-14#comment-199 I have to agree that this ad subtly but more honestly portrays India and her multiple facets. But more than that what impresses me is the willingness on part of GE to invest in such goodwill commercials that may not generate any direct renevue for them. I believe this type of advertising has richer rewards in long term as they build the brand. I have to agree that this ad subtly but more honestly portrays India and her multiple facets. But more than that what impresses me is the willingness on part of GE to invest in such goodwill commercials that may not generate any direct renevue for them. I believe this type of advertising has richer rewards in long term as they build the brand.

]]> http://www.desimanifesto.com/general-electric-american-media-india-hope/2008-04-14#comment-198 maheshprenath Tue, 15 Apr 2008 07:07:48 +0000 http://www.desimanifesto.com/general-electric-american-media-india-hope/2008-04-14#comment-198 excellent.  the best of india in a forthright portrayal.  i don't know that we'll see such fine work in any 100% American made program, but this certainly is a fine start. excellent.  the best of india in a forthright portrayal.  i don’t know that we’ll see such fine work in any 100% American made program, but this certainly is a fine start.

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