General Electric, American Media, India, and Hope
Monday, April 14th, 2008This past Thursday, NBC aired an episode of “The Office.” And while that show has slipped so far down the crapper that no creative plunger can retrieve it, I found myself thoroughly pleased. Because of a GE commercial that aired during the show.This advertisement starred Indians, depicted India, and portrayed elements of Indian culture.
And to my complete shock, it didn’t suck. In fact, it was very well executed and showed awareness.
I think I’m getting soft.

